YELLOW JOURNALISM” The negative side of media

We all know what is journalism .The fundamental aim of journalism is reporting news and to make people aware and to keep them well informed about their surroundings and real world. But there are always two sides of a coin or we can say everything holds something good or bad. So the second side of journalism is “YELLOW JOURNALISM”
Now let me tell you what is yellow journalism is all about. Yellow journalism is the negative side of journalism. Journalism that exploits, distorts, or exaggerates the news to create sensations and attract readers. In a more simple language we can say yellow journalism is nothing but creating hype or making masala news to attract readers and viewers in order to increase the TRP and to get more publicity.

Sometimes yellow journalism has a very bad impact. We can see yellow journalism through various examples. We all know about the incident of terrorism attack on Taj hotel, Mumbai on 27 November 2008.what media was doing in this case media was continuously covering the whole incident and showing that news which should not be disclosed, just to increase their TRP ratings but because of this news our secret news is being transferred to the terrorist sitting at Pakistan and resulted in heavy loss of our police man and army people because due to the continue telecast of the news even terrorist were able to trace our soldiers. Although media was supposed to reveal only that news which is essential and beneficial for common people and not the news which can create more panic among common public. But media was reveling every news live on channels regarding our rescue operations, regarding strategies our soldiers adopting and about every movement and plan of our government which should not be opened or disclose. This is nothing but termed as yellow journalism.

We daily open television to watch news which is essential for our growth and development but now a day we often see media is more interested in the news related to the celebrities, their affairs and their break ups. Different news channels show about their personal life many times continuously in a day instead of showing news which is more beneficial than anybodies personal life. Media creates hype of a small issue and modify and mould that issue in order to make it more masala kind. Now the new victim of media is Sanya Mirza and Shoiab Malik’s wedding. I am not saying showing the news related to their personal life is bad but putting spice in that is absolutely unethical at the part of media.
Let us see with another example in 2006, a kid named Prince fell into a bore well which was two-and-a-half feet in diameter. He was rescued after over two days of efforts, which were telecast live on almost all television channels continuously for 48 hours neglecting all important news but it was not important to show such a news on a continuous basis this is nothing but yellow journalism. This is just some examples but reality is that we see yellow journalism in daily news in some or the other way.
So In last I would like to say yellow journalism is basically a bad practice which misguide common people and waste their precious time too. Media has is social responsibility but media is ignoring its duty towards society just to make their channel best and to gain maximum TRP ratings but this is not good. Some newspapers, magazines, internet sites, and even television news channels may present information with a spin on the facts to support their own views or to increase their number of readers or viewers. Shocking headlines still sell more papers than regular ones do.
The best way to avoid the effect of yellow journalism is to check facts with several sources, and don't get all of your news from one place. Consider where the news is coming from, and any biases the source may have. By getting news from more than one venue, it is possible to see yellow journalism for what it is, and keep an open, and unbiased, mind when searching for the facts.